Jordan Gaspar

Jordan Gaspar is the Founder and General Partner of AF Ventures. AF Ventures is a consumer fund investing in emerging growth stage businesses across food & beverage, health & wellness, personal & household care, beauty, and pet. AF Ventures has deep connectivity throughout the consumer-packaged goods ecosystem having been an early pioneer in the space and growing the franchise over multiple funds. AF Ventures typically invests in companies between $10-30M+ of topline revenue, at the time of investment, with fundamentally sound unit economics that allow for sustainable growth.

After co-founding one of the premier accelerators in the food and beverage space, Jordan spent over a decade partnering with emerging growth stage companies helping them to realize their full potential (including being an early investor in companies such as Koia and SkinnyDipped). With the launch of AF Ventures, Jordan expanded her scope across the better-for-you consumer products industry, spearheading investments into some of the fastest growing and most well-recognized consumer-packaged goods brands in the industry, including Cirkul, Bubble, ByHeart, Hello Cake, and Jinx.

Prior to founding AF Ventures, Jordan was an attorney at Morrison Cohen LLP where she advised venture capital and private equity firms, and their portfolio companies, on acquisitions, sales, mergers, and financings. She graduated from Columbia College and received her J.D. from Fordham Law School.

A native New Yorker, Jordan enjoys sampling products at-home with her favorite taste-testers, her husband, son and daughter.